Sales Director, Pullman Tbilisi Axis Towers (Georgia)

Eka Pataraia

Eka Pataraia's story

I began my career in 2011, in Tbilisi where I was born. It was becoming an increasingly popular tourist destination and there were only three international hotels – Radisson, Marriott and Sheraton. I already had quite a strong background in sales and luckily a position in sales at the Radisson came up and I got it; from that moment, I have never thought about leaving hospitality. I stayed there for nine years and although I changed roles, I remained in sales.

I came to Accor when the pandemic had started in 2020. I signed my Letter of Intent and the day after I joined, we went into lockdown. We waited for two years in an empty hotel and opened in 2022. It was very strange; there were only 10 of us in the property, and the offices and the hotel were empty. During the first six months, we prepared all the Standard Operating Procedures (SOP) and the contracts, and then we just waited. I started as sales manager in MICE in Accor and now I am director of sales.

At the moment, I am happy where I am in the hotel industry and in sales. In the future, I will move on in hospitality and Accor, probably as director of operations, as I like the conference segment and F&B.

Hospitality is cherished for creating positive experiences for guests, and that involves providing comfort, excellent service and memorable interactions, whether customers are staying for business or leisure. Accor is known for its diverse portfolio of brands from luxury to budget. Many appreciate the company for its commitment to quality service, innovation in guest experience and sustainable practices. Throughout hospitality, companies like Accor play a significant role in creating connections and lasting memories for guests around the world.

I am proud when we are sold out, our conference area is full of guests and we are getting positive feedback, and when you see that your hard work and dedication are appreciated by the management – and I see that happening. But my proudest moment was in 2015 when I was at the Radisson and we hosted a Strategic Military Practice conference organised by NATO and the Minister of Defence of Georgia, and General Jean-Paul Paloméros presented me with a diploma for my support of that event. I still have it on my wall in Pullman.

Heartists® are expected to give high standards of service, ensuring that guests have a positive stay; they are attentive, professional and dedicated to customer satisfaction. Overall, it means being part of a global hospitality company that values its people, promotes continuous learning and development, and is dedicated to making a positive impact on the world.

Entering the hospitality industry can be both exciting and challenging. It can be demanding, requiring long hours and high energy levels, and you need to stay motivated and maintain a positive outlook. It can be pressured, especially during the high season.

It is important to have a strategy to manage stress, including time management, regular breaks and relaxation techniques; strive for a healthy work-life balance to avoid burnout and to maintain overall wellbeing. In conclusion, the hospitality industry is to be recommended to those who are seeking a rewarding and dynamic career; it never stops, it is alive!

  • Eka Pataraia
  • Sales Director
  • Pullman Tbilisi Axis Towers (Georgia)

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